We have prepared a list of terms, wich might behelpful while

Marketing, sales and business glossary

KPI: Key Performance Indicator

A performance measurement used to evaluate an employee’s or an activity success. It might be used in marketing to track marketing goals realization. You evaluate your goals against standard metrics in your industry. KPI is, e.g. CAC – Customer Acquisition Cost), blog traffic sources, and homepage views.
You can choose what KPI represents your goals.