We have prepared a list of terms, wich might behelpful while

Marketing, sales and business glossary

Inbound marketing

Refers to marketing activities that draw visitors in,rather than marketers having to go out to get prospects’ attention. It’s about earning the attention of potential customers, making the company easy to find online, and leading customers to the website by publishing interesting, valuable content. When the content you publish is compatible with your customer’s interests, you naturally attract inbound traffic that you can then convert.